21 Main Street, Rouxville, Johannesburg, South Africa.

RH 2019 Letter of Appeal



It is with a sense of humility that we at Yad Aharon & Michael endeavour to fulfil the Torah commandment to emulate Hashem in the manner we treat the needy. We are taught that, although Hashem is particularly compassionate to the poor, He does not provide all their needs to afford us, the community, the opportunity to give to those less fortunate than ourselves.

Service to others is a key pillar which upholds the continuity of the world. It is about realizing that we and ‘the other’ are in reality one and the same. It is not a question of “How do we help them”: we are them and they are us! Therefore, it is a communal responsibility and a privilege which is intricately woven into the very fabric of Yad Aharon & Michael. Not only do we react to the requests of others when called upon to do so, but we reach out to individuals by focusing on what is needed and we give generously with no strings attached. As proof of this, one simply has to look at our Yom Tov hampers, brimming with challahs, grape juice, apples, honey and all the fresh produce and dry goods which our families will require in order to bring in a sweet New Year.

There are few acts in Judaism more fundamental and more important than the act of giving, and there are few qualities of character more fundamental and more important than being someone who gives. This Rosh Hashanah, a record 680 families will be receiving our celebrated Yom Tov hampers. Now is the time of year when we need to ‘stretch’ by proactively running after any opportunity to dispense acts of benevolence and tzedakah. Bearing in mind that our weekly food parcels resume immediately after Simchat Torah, our R4 million budget needs to cover expenses throughout and way beyond the High Holy Days.


As we are about to be steeped in prayers and shofars; apples and honey; synagogues and festively-set tables, let us step up to the plate and, together, guarantee the hundreds of needy people in our community that the apparent impossibility of celebrating a happy and sweet new year will, indeed, be made possible.

Alice Friedman (MD)