Dear Valued Donor,
This is possibly the most difficult letter I have ever written in all the years I have been at the helm of Yad Aharon & Michael in that it is far more than the launch of our Rosh Hashanah Appeal. It is a serious and urgent wake-up call to you, that hundreds of people in our midst are facing the frightening prospect of hunger with no real light at the end of a very dark tunnel; and their dire circumstances can no longer be swept under the carpet.
I have always maintained that “no one is immune to experiencing challenging times” and judging by the spike in the number of referrals for food assistance from family and friends, the belief that “It will never happen to me” has, sadly, become obsolete. You need to know that, when you, a loved one or a friend in our community is faced with nutritional insecurity, the place to turn to is Yad Aharon & Michael which, over its 22-year existence, has successfully earned its place as The Leading and Independent Jewish Food Fund – the only organization in Johannesburg whose mission is fully and solely committed to providing the needy and, yes, the destitute with an array of food services aimed at tackling the stress and helplessness which must accompany the overwhelming reality of hunger.
We would not be where we are today without your contributions and overwhelming generosity, and I take this opportunity to acknowledge your support of and confidence in Yad’s vital cause. With your help, we can touch the lives of hundreds of families and improve their quality of life and your donations are extremely important to us in that they offer immediate resources which are directed to current and desperate needs.
This Rosh Hashanah, we are relying more than ever on your generous partnership. The estimated 650 record number of recipient families who will be dependent on Yad Aharon to celebrate the month-long festive period, are counting on your support. Let us, together, enable them to usher in the new year with renewed hope, abundance and sweetness, a welcome respite from the uncertainty and anxiety of living from hand to mouth.
Make a direct impact right now by donating today! Together we will ensure that the WHOLE FAMILY enjoys Yom Tov in abundance.
On behalf of the Yaddies Family, I wish you and your loved ones a k’siva ve chassima tova, a year abounding with Hashem’s richest blessings and well over the Fast.
With warm regards and heartfelt gratitude,
Alice Friedman (Mrs)